“On the Fly” Media Interviews: Five Steps to Overcoming Fear and Building Your Brand through Press Coverage
Today’s rapid-fire journalism environment, where news stories are posted 24/7, poses a challenge to executives used to having days or weeks to prepare for interviews. However, to break through and be a part of industry news stories (which can have a huge upside for a brand), executives must overcome the fear that “on the fly” interviews require–and open themselves up to–communicating in a more authentic way.
April Mason, 25-year veteran public relations executive, covers the following five steps to successfully manage media interviews–with the goal of getting your story told over and over again, attracting leads, investment, and clients:
1. Do I say yes to this interview? How to assess risk and reward
2.What journalists are seeking most from their sources
3. How to prepare for an interview in 10 minutes or less
4. Overcoming your fear of saying the wrong thing
5. How to ensure reporters will call you again the next time there is a big story about your industry
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